GROUND CONTROL
How might we reunite our current generation with the foundations of what makes us human by providing the motivation and inspiration to adopt a more sustainable lifestyle ?
OPPORTUNITY
Developing passive behavior change through interaction with GROUND CONTROL, thereby making users productive and reducing the time spent facing the screen.
COMPANY
As a brand with origins tracing back to the surf world, NIXON takes pride in their lifestyle of world travel, an experience of life and exploration, the people they meet, and the journey that gets them there.
TARGET AUDIENCE
NIXON’s target audience often includes those seeking to find a balance between work and life that allows them to maintain the adventurous and independent lifestyle that they pride themselves on having, but while also maintaining an iconic style.
PRIMARY RESEARCH
SOLUTION
GROUND CONTROL
Building on Nixon’s identity as an action sports brand and their Mission smartwatch we created GROUND CONTROL an interactive wall clock that connects with users mobile devices and provides them with the information necessary to live a more conscious, active, and healthy lifestyle. Rather than aiming to improve their daily productivity, it aims to foster a greater sense of fulfillment with their daily lives. Through a subtle, sleek, and compelling interface, GROUND CONTROL helps guide users in whatever their mission may be.
HOW IT WORKS ?
By connecting GROUND CONTROL with user's smart devices, such as a phone or the NIXON MISSION, and Google Fit, users are able to set goals, track health and activity performance for both individuals and families, and then select which information is included on the display. This can include alerts for various outdoor activities and relevant weather conditions and forecasts, sunrise and sunset times, lunar phases, as well as calendar, traffic and public transit updates that are pulled from also connecting with Google Now.
STRATEGY TOOLS USED
sSWOT
The sSwot serves as an adaptation of the traditional SWOT analysis, but with a focus on sustainability. After conducting this analysis, it appears that Nixon a few key opportunities: Leverage alliances with NGOs and their ambassadors to boost their initiatives
Develop a new product line that markets themselves as a more sustainable brand and tests an approach to shifting consumer behavior towards a more sustainable and active lifestyle
In the long term, initiate a transition towards more sustainable manufacturing and service and flow business model.
AUDIO
Although concerns for the watch industry overall include waste management practices stemming from toxic, non-biodegradable waste streams and the lack of supply chain auditing, for NIXON, specifically, it appears that they are neglecting key CSR strategies as a surf and snow brand by not advocating environmental stewardship.
BLUE OCEAN CANVAS
The key insight in such a saturated market is that there is an opportunity to take advantage of sustainability as an emerging trend and increase environmental and social stewardship.
SERVICE OFFERING MAP
This tool allows for an in-depth understanding of the offerings the NIXON provides to consumers. The primary purpose is to take advantage of what the company already has, and encompass the solution within the existing service components.
IMPACT
Prepare NIXON in implementing sustainable production practices and in the facilitation of consumers' shift towards sustainable consumption. Initiate C2C and IDEO circular design, for the long term proposal of becoming a service flow company.
Self-actualization as the next big market: As more levels of fundamental needs are being addressed in the global economy, more of the population will be seeking to find their passion and creativity through self-discovery, self-reflection, self-exploration, and self-realization.
SUSTAINABLE DEVELOPMENT GOALS ADDRESSED
A STEP BEYOND OBVIOUS | A NEW PURPOSE TO RECYCLE GLASS BOTTLES | GROUND CONTROL | LIVE