How might we unleash the unmet potential of glass by devising and producing a set of sustainable, human centered, and financially viable solutions for recycled, colored, mixed glass in cities?
HEINEKEN
CLIENT
In the Fall of 2017, HEINEKEN opened their world to SCAD to tackle a complex problem collaboratively.
team
The project was completed with a team of 18 students and 2 professors from SCAD working alongside HEINEKEN USA and APCO Worldwide. It was set to be completed as a 10 week project, but was condensed to 9 weeks due to the record breaking Hurricane Irma. It influenced and reverberated in our thoughts and solutions. They drove us to seek resilience and hope, as well as a set of answers on how to respond to these situations.
client CONSTRAINTS
On one hand, there is recycled glass and all of its possibilities. On the other, there is Heineken’s concern for water, air, and social impact. As cities grow there are opportunities to address these concerns with the available material.
opportunity
What if this doesn’t have to be seen as its greatest flaw? What if we could turn this liability into an opportunity? What if, in glass’s second life, it could be even more?
Design process
Our design process was structured using the double diamond framework for research and design. We collected information trough various secondary and primary research methods. We regrouped and synthesized these data to define our design problem based on the brief provided by Heineken. From the second half of the diamond, we began to form concepts based on the insights and received feedback from potential stakeholders and clients. Finally we moved to the delivery phase providing a suite of solution with the business model satisfying the brand identity and requirements of Heineken.
SUSTAINABLE DEVELOPMENT GOALS ADDRESSED
A STEP BEYOND OBVIOUS | A NEW PURPOSE TO RECYCLE GLASS BOTTLES | GROUND CONTROL | LIVE