SOLUTIONS FOR HEINEKEN

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CLEAN AIR

I contributed as a researcher and sustainable strategists for team Air. After a thorough research and developing a framework, we now did in-depth research for understanding the challenges of the cities in USA experiencing low air quality. Based on the data received we designed solutions ranging from Micro/ personal till Meta/ community scale. As part of sustainability, we referred A-B-C-D approach aligned for sustainable design; provided by BSR and IDEO to we provided framework for circular economy through product buy back system, service models and potential partnerships to have a balanced out put of human values, environmental values and business values.

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01. SCROLL

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FIBERGLASS IN-HOUSE FILTER

The Scroll is designed with the intention of replacing current HEPA air filters.

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WHY ?

To address the rising concerns of threatened air quality in cities of today and in the future.

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how ?

By creating an air filter made almost entirely out of 3 mixed cullet glass; the least expensive cullet on the market, Heineken can ultimately increase the demand, drive, and value for this material. The beauty of being in an HVAC system, is the color doesn't need to be perfect every time, allowing for 3 mix glass to not be over processed for the sake of color. The fact that the filter you receive comes in slightly different color pattern implies and rejoices that it’s recycled. This will conserve energy in manufacturing, saving money and reduce waste from the environment.

Scroll can be designed as a air filtering curtain and the colors can be customized.

Scroll can be designed as a air filtering curtain and the colors can be customized.

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SERVICE MODEL

The addition of a subscription service creates a new market for recycled fiberglass air filters. New material would be sent to a customer in a recyclable cardboard tube. That tube contains a filter as well as the frame in which it sits. The cardboard is recycled, new material is used, and in 30 days (the lifespan of recycled fiberglass air filters) a new filter is sent. The customer is then encouraged to replace the filter and send the old filter back in the same cardboard tube. The ease of this recycling program creates a closed loop system for recycled fiberglass.

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SYSTEM

When the filter is sent back at the end of its life with the user, the fiberglass material can be utilized by American Fiber Green Products. This company is one of the only in the US to use recycled fiberglass to create building material. We envision this material going to the construction of Ponder or Levee. At the end of the life of that building material, the transit authority, advertising company, or local municipality that has maintained it can send it directly to an MRF, which will then sort, crush, and prepare for manufacturers to create new glass products.

 
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Moving into the communal setting, we plan to encourage people to pause, stop, sit through a Bench (Ponder) and Wall (Levee) designed to filter air using glass

02. PONDER

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PAUSE, STOP, SIT…

A bench, Ponder, is a place for passive activities - waiting, resting, contemplating.With glass as the champion as well as recycled and reclaimed material in mind, the furniture will find its home throughout a community.

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WHY ?

To improve physical and mental health and well-being of urban populations.

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HOW ?

.This new air filtering material can be fastened to the foundations of existing urban furniture or built into newly designed pieces. These pieces have the opportunity to integrate locally sourced reclaimed building materials that are specific to location while creating interesting and unique forms that can provide a sense of ownership. . These benches can be maintained in partnership with city transit authorities or local companies and organizations whose values align with those of HEINEKEN.

03. LEEVE

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WALL

We envision the air filter scaling up at the macro level as Levee - a wall that acts as an urban intervention that may also live along zones of high pollution like the freeway - where it can maximize the efficiency of cleaning air in a substantial way.

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WHY ?

We introduce the wall as a way to bring people together, and provide a home for glass and vegetation. Not only do they both bring people together and encourage us to PAUSE, STOP, SIT; they also provide a refreshing environment with cleaner air.

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Ponder and Scroll technology can emerge from the wall itself or sit near them. We see these finding a place on the street, within parks as they form public pavilions offering citizens connected spaces that passively provide clean air over time. Other opportunities include allowing other elements to feed into the way these elements are experienced - specifically vegetation, water features, lighting and energy.Partnerships were a concern. We considered a few artists and makers who’ve done this kind of work, some of whom implement a message or story based approach and others purely to provide a service to citizens. On a larger scale, opportunities to include vegetation will further filter the air and create breathing interventions within urban environments.

 

SERVICE PACKAGE

We envisioned product as a service. This enables the product and the materials to be reused and recycled multiple times. Also the product is acquired back by the company, thereby reducing waste and developing a passive behavior change towards reusing glass among the users. This model focuses of productive partnerships among the stakeholders.

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SERVICE OFFERING

The service package model is a tool for mapping out the bundle of service offerings. Existing and new services are able to be visually compared and analyzed.

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AUGMENTED SERVICE OFFERING

In the augmented offering model, the service process and the interactions between the service provider and service user are included; therefore, the model is geared to the holistic customer perceived quality of services. There are three elements for analyzing the perceived quality of series from a managerial point of view; they are accessibility of the service, interaction with the service, organization, and customer participation.